1. Who we are
Ezo Technologies Private Limited (“we”, “us”, “our”) operates the NearSearch: Local AI Rank mobile application (worldwide except India). This Privacy Policy explains how we collect, use, share, and protect personal data across both applications.
2. Data we collect
2.1 Data you provide directly
| Data | How collected |
|---|---|
| Mobile phone number | Account registration (OTP login) |
| Email address | Profile setup (optional) |
| Full name | Profile setup (optional) |
| Business information | Business profile — name, address, category, description |
| Photos and videos | Uploaded to your media library or posts |
| Contacts | Imported to CRM with your explicit action |
| Payment details | Entered at checkout (processed by PhonePe / Cashfree — we do not store card data) |
| Voice / audio | Captured via Voice Agent feature during active session only |
2.2 Data collected automatically
| Data | Source |
|---|---|
| Device identifiers | Advertising ID (Android), IDFA (iOS with ATT consent) |
| App usage data | Feature interactions, session duration, screen views |
| Crash and diagnostic data | Firebase Crashlytics |
| Push notification tokens | Firebase Cloud Messaging |
| Approximate location (country/city) | Inferred from your IP address via a geolocation lookup — we do not access your device GPS or precise location |
| Install attribution data | SKAdNetwork (iOS), Google Play Install Referrer (Android) |
2.3 Data from linked accounts
When you connect third-party accounts (Google Business Profile, Facebook Page, Instagram Business), we access data from those platforms on your behalf — such as your business listing details, reviews, posts, and analytics. This access is governed by the respective platform’s terms and only used to provide the App’s features.
3. How we use your data
| Purpose | Legal basis (GDPR) | Data used |
|---|---|---|
| Provide and operate the App | Contract (Art. 6(1)(b)) | Account data, business data, content |
| Process subscription payments | Contract (Art. 6(1)(b)) | Payment details (via PhonePe / Cashfree) |
| Send push notifications and in-app messages | Contract / Legitimate interest (Art. 6(1)(f)) | Device token, usage data |
| Crash reporting and app stability | Legitimate interest (Art. 6(1)(f)) | Crash data, device info |
| Analytics and product improvement | Legitimate interest (Art. 6(1)(f)) | Usage data, device identifiers |
| Advertising measurement and attribution | Consent (Art. 6(1)(a)) — via ATT / Advertising ID opt-in | Advertising ID, attribution data |
| AI feature output generation | Contract (Art. 6(1)(b)) | Content you submit to AI features |
| Voice Agent sessions | Contract (Art. 6(1)(b)) | Audio (processed in real time, not retained after session) |
| CRM and customer messaging | Contract (Art. 6(1)(b)) | Contacts you import |
| Legal compliance | Legal obligation (Art. 6(1)(c)) | As required |
4. Data sharing
We do not sell your personal data. We share data only with the following categories of recipients.
| Recipient | Purpose | Data shared |
|---|---|---|
| Firebase (Google LLC) | Analytics, crash reporting, push notifications, in-app messaging | Usage data, crash logs, device tokens |
| Meta Platforms, Inc. | Facebook Page / Instagram integration, advertising measurement | Advertising ID (with consent), attribution events |
| Cashfree Payments | Payment processing | Transaction details |
| PhonePe Pvt. Ltd. | Payment processing | Transaction details |
| OpenAI / Google / Anthropic / Hugging Face | AI Output generation | Content you submit to AI features |
| WhatsApp (Meta) | Customer review-request campaigns | Customer phone numbers you choose to message |
| Apple SKAdNetwork | Install attribution (privacy-preserving, no personal data) | Aggregated attribution signals |
| Authorities | Legal obligation / law enforcement | As legally required |
All third-party processors are bound by data processing agreements. No data is sold to advertising networks or data brokers.
5. Voice Agent data
When you use the Voice Agent feature, your audio is transmitted in real time to our servers for processing. Audio is not stored beyond the active session unless we explicitly inform you otherwise. Voice data is not used to train AI models without your separate consent.
6. Data retention
| Data type | Retention period |
|---|---|
| Account and business data | Until you delete your account + 30 days |
| Payment records | 7 years (statutory financial record requirement) |
| Crash and analytics data | 90 days rolling (Firebase default) |
| AI-generated content | Until you delete it or your account |
| Voice session audio | Deleted at end of session |
| Contacts (CRM) | Until you delete them or your account |
After account deletion, anonymised or aggregated data (which cannot identify you) may be retained for product analytics.
7. International data transfers
Your data may be transferred to and processed in countries outside your country of residence, including the United States, where our infrastructure and third-party providers (Firebase, Meta, OpenAI) operate.
For transfers from the EU/EEA and UK, we rely on appropriate safeguards:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- The EU–US Data Privacy Framework where applicable
8. Your rights
8.1 EU / EEA users (GDPR — Regulation (EU) 2016/679)
You have the right to:
- Access — obtain a copy of your personal data
- Rectification — correct inaccurate data
- Erasure (“right to be forgotten”) — request deletion of your data
- Restriction — limit how we process your data
- Data portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interests
- Withdraw consent — at any time, where processing is based on consent
- Lodge a complaint — with your local supervisory authority (find yours at edpb.europa.eu)
Our EU Representative (GDPR Art. 27): not yet appointed — for data-protection queries contact support@ezobooks.in.
8.2 UK users (UK GDPR — Data Protection Act 2018)
You have the same rights as listed in Section 8.1 under UK law. You may also lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint.
Our UK Representative (where required): not yet appointed — for data-protection queries contact support@ezobooks.in.
8.3 California users (CCPA / CPRA — Cal. Civ. Code § 1798.100 et seq.)
You have the right to:
- Know what personal information we collect, use, disclose, or sell
- Delete your personal information
- Correct inaccurate personal information
- Opt out of the sale or sharing of personal information — we do not sell personal information
- Limit use of sensitive personal information
- Non-discrimination for exercising your rights
To exercise your rights, email support@ezobooks.in or use the contact details on this page.
We do not sell or share personal information of known minors under 16.
8.4 Other US state residents (Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Texas TDPSA, etc.)
Residents of states with comprehensive privacy laws have similar rights to access, delete, correct, and opt out of targeted advertising. Contact us at support@ezobooks.in or use the contact details on this page.
8.5 India users (Digital Personal Data Protection Act 2023 — DPDPA)
You have the right to:
- Access your personal data and information about processing
- Correction and erasure of inaccurate, incomplete, or outdated personal data
- Grievance redressal — raise a complaint with us; unresolved complaints may be escalated to the Data Protection Board of India
- Nominate a person to exercise rights on your behalf in the event of death or incapacity
To exercise your rights: support@ezobooks.in
10. Children’s privacy
Our Apps are intended for business users aged 18 and above. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal data, contact us at support@ezobooks.in and we will delete it promptly.
11. Security
We implement industry-standard security measures including encryption in transit (TLS), access controls, and regular security assessments. No method of transmission over the internet is completely secure. In the event of a data breach that poses a risk to your rights, we will notify you and relevant authorities as required by applicable law.
12. Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of material changes through the App or by email. The updated date at the top of this page indicates when it was last revised. Continued use of the App after changes take effect constitutes acceptance.
13. Contact us
Ezo Technologies Private Limited
Flat No. 404, Jeevdani ApartmentSector 20, Airoli Gaon, Airoli
Thane, Maharashtra, India – 400708
Email: support@ezobooks.in
Web: nearsearch.com
- Privacy rights requests (GDPR, CCPA, DPDPA)
- support@ezobooks.in
- EU Representative
- Not yet appointed — for data-protection queries contact support@ezobooks.in.
- UK Representative
- Not yet appointed — for data-protection queries contact support@ezobooks.in.
- Complaint to an EU supervisory authority
- edpb.europa.eu/about-edpb/board/members_en
- Complaint to the UK ICO
- ico.org.uk/make-a-complaint
This Privacy Policy was drafted in accordance with the GDPR (Regulation (EU) 2016/679), UK GDPR (Data Protection Act 2018), CCPA/CPRA (Cal. Civ. Code § 1798.100), and India’s Digital Personal Data Protection Act 2023.